What Are We?

I always have trouble when people ask me, "What do you guys do?"

I hem haw and try to answer in a way that is understandable.  I think we finally have it, after years of being in business.
"We are the global leader in sustainable filters.  We are able to process industrial plant filters so they can be re-used, and help keep the waste out of our landfills."

What do you think?
Let me know any input.

Brian